Google Supercharges Shopping Tab With AI And personalized Recommendation Feed

The company announced on Tuesday that it will use AI to help users shop for products based on exactly what they’re looking for. It also launched a new scrollable feed of personalized, shoppable products. 

Now, when you search for a product on Google, the results page will include an AI brief with things to consider when shopping. For instance, if you search for a “men’s winter jacket for Seattle,” you will see a summary with things Google thinks you should know before purchasing a new jacket for that specific climate.

An example shared by Google reads: “When choosing a winter jacket for Seattle, prioritize good water resistance or waterproofing to stay dry in the frequent rain. While temperatures rarely dip below freezing, consider a jacket with insulation like down for milder weather or synthetic materials for wetter conditions.”

The AI brief is similar to AI Overviews on Search, which display a snapshot of information at the top of the results page. AI Overviews had a rocky launch after the feature provided incorrect and sometimes dangerous information to users (the feature told users to put glue on pizza, for instance). 

With the new Shopping AI briefs, Google acknowledges that the experimental feature may not always get it right.

Beyond the AI briefs, Google is using AI to show you relevant products to speed up your search. Each product that it recommends will include a brief description of why it might be a good match for you. For instance, Google may note that a parka “is made with a recycled nylon shell that can keep you warm in subzero temperatures.”

You will also see categories that give you an overview of the different types of jackets to consider, such as a list of “Synthetic insulated winter jackets for Seattle” or “3-in-1 winter jackets for Seattle.”